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Football legend Rui Costa unveiled FOOTLAB Dubai at the opening ceremony.

Founded by football legend Rui Costa and sports entrepreneur and enthusiast Hugo Domingues, FOOTLAB Dubai opened its doors at ISD Dubai Sports City.

Open to adults, children, teenagers, friends, groups or families, FOOTLAB is a unique destination dedicated to the most popular sport in the world, and offers the ideal performance and training center, built on Rui Costa's lifelong professional experience, and powered by 7EGEND innovation and technology.

The first international location outside Europe, FOOTLAB was officially opened at an event that was attended by hundreds of guests, including senior government officials, celebrities and executives from FOOTLAB partners: Adidas and LG, among other distinguished guests and members of the Media.

Speaking to the press, Rui Costa said he was "very happy to be [here] in Dubai, a city that shares my love and passion for football. Dubai is the ideal place for our first international FOOTLAB. Football is my life and FOOTLAB reflects my vision of bringing a unique football experience to all football fans.”

Hussein Murad, Executive Director of FOOTLAB Dubai, stated that “FOOTLAB is the new entertainment destination in Dubai where all football fans can play for the first time like professionals while having fun. Athletes will also be able to improve their most important football skills, with technology and AI that are unique in the world. We invite the entire community from all of the UAE and the region to live the FOOTLAB experience."